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A young luxury label answers an age of noise with restraint.
RICHMOND, Va. - Virginir -- For a generation raised on logos and spectacle, VANCEUS proposes another kind of luxury. The young house believes that real distinction is felt in a room before it is seen. Its debut, The Golden Collection, is deliberately understated. One phrase sums up the idea: quiet is the new gold.
The colors are few, and the emblems come from antiquity. Campaigns favor stillness and late light. Even the brand's presence is narrow by choice, with no flagship windows and no crowded boutiques. Those who know will recognize it, and the rest are welcome to wonder.
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Restraint also governs how VANCEUS works. Nothing is made until it has been requested, and the circle remains small by design.
"Somewhere along the way, the industry learned to shout," said Ethan Vanderbilt of VANCEUS. "We would like to lower its voice again. The world's attention is the last thing our clients need."
About VANCEUS
VANCEUS is a luxury house of menswear and womenswear and a brand of White Horse Media LLC, based in Richmond, Virginia. Its collections are offered exclusively at https://vanceus.store.
The colors are few, and the emblems come from antiquity. Campaigns favor stillness and late light. Even the brand's presence is narrow by choice, with no flagship windows and no crowded boutiques. Those who know will recognize it, and the rest are welcome to wonder.
More on virginir.com
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Restraint also governs how VANCEUS works. Nothing is made until it has been requested, and the circle remains small by design.
"Somewhere along the way, the industry learned to shout," said Ethan Vanderbilt of VANCEUS. "We would like to lower its voice again. The world's attention is the last thing our clients need."
About VANCEUS
VANCEUS is a luxury house of menswear and womenswear and a brand of White Horse Media LLC, based in Richmond, Virginia. Its collections are offered exclusively at https://vanceus.store.
Source: White Horse Media LLC
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