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New service combines traditional SEO fundamentals with website structure designed to help search engines and AI systems more clearly understand a business and its content.
ALEXANDRIA, Va. - Virginir -- ST. PETERSBURG, Fla. — ImageWorks Creative has launched a new SEO + AI Search Setup service designed to prepare business websites for a search landscape that now extends beyond traditional Google results.
The service combines established SEO practices with additional research, content structure and structured data aimed at helping websites communicate more clearly with both search engines and AI-driven discovery platforms.
ImageWorks refers to the larger category as Modern Search.
"SEO isn't disappearing because AI search is growing," said Scott Margenau, CEO and Creative Director of ImageWorks Creative. "A lot of the fundamentals are becoming even more important. Your website still needs clear content, good structure, metadata, authority and technically sound pages. The difference is that we're now thinking about how AI systems understand that information too."
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The ImageWorks program begins with keyword research and analysis of the types of questions prospective customers are asking in both conventional search and conversational AI tools.
That research is then used to help determine page priorities, content organization and search intent.
The setup can include page titles and metadata, heading structure, schema markup, technical SEO, sitemap and indexing review, internal content relationships and optimization of priority pages.
The company also recommends continued refinement rather than treating SEO setup as a one-time project.
According to ImageWorks, the goal is not to chase every new AI platform independently. Instead, the agency is focusing on creating a stronger underlying website foundation that makes a company's services, expertise, locations and subject matter easier for multiple search and AI systems to interpret.
"Businesses shouldn't need one website for Google and another one for ChatGPT," Margenau said. "The better answer is to build clear, authoritative content and structure it properly so both people and machines can understand what you're actually an expert in."
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The new SEO + AI Search Setup service is part of ImageWorks Creative's broader expansion into AI-assisted digital marketing, local search optimization and continuous website improvement.
More information about the service is available at:
https://www.imageworkscreative.com/digital-marketing-services/seo-setup
About ImageWorks Creative
Founded in 1997, ImageWorks Creative is a web design, branding and digital marketing agency with offices in St. Petersburg, Florida, and Ashburn, Virginia. The agency serves businesses nationwide with custom website design, SEO and AI search optimization, Google Maps optimization, digital advertising, branding and ongoing website support.
The service combines established SEO practices with additional research, content structure and structured data aimed at helping websites communicate more clearly with both search engines and AI-driven discovery platforms.
ImageWorks refers to the larger category as Modern Search.
"SEO isn't disappearing because AI search is growing," said Scott Margenau, CEO and Creative Director of ImageWorks Creative. "A lot of the fundamentals are becoming even more important. Your website still needs clear content, good structure, metadata, authority and technically sound pages. The difference is that we're now thinking about how AI systems understand that information too."
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The ImageWorks program begins with keyword research and analysis of the types of questions prospective customers are asking in both conventional search and conversational AI tools.
That research is then used to help determine page priorities, content organization and search intent.
The setup can include page titles and metadata, heading structure, schema markup, technical SEO, sitemap and indexing review, internal content relationships and optimization of priority pages.
The company also recommends continued refinement rather than treating SEO setup as a one-time project.
According to ImageWorks, the goal is not to chase every new AI platform independently. Instead, the agency is focusing on creating a stronger underlying website foundation that makes a company's services, expertise, locations and subject matter easier for multiple search and AI systems to interpret.
"Businesses shouldn't need one website for Google and another one for ChatGPT," Margenau said. "The better answer is to build clear, authoritative content and structure it properly so both people and machines can understand what you're actually an expert in."
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The new SEO + AI Search Setup service is part of ImageWorks Creative's broader expansion into AI-assisted digital marketing, local search optimization and continuous website improvement.
More information about the service is available at:
https://www.imageworkscreative.com/digital-marketing-services/seo-setup
About ImageWorks Creative
Founded in 1997, ImageWorks Creative is a web design, branding and digital marketing agency with offices in St. Petersburg, Florida, and Ashburn, Virginia. The agency serves businesses nationwide with custom website design, SEO and AI search optimization, Google Maps optimization, digital advertising, branding and ongoing website support.
Source: ImageWorks Creative
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