Trive Capital Invests in JF Fitness of North America, a Leading Crunch Fitness Franchisee

RICHMOND, Va. and DALLAS, June 21, 2024 /PRNewswire/ -- Trive Capital ("Trive"), the Dallas-based private equity firm, and 808 Capital Partners ("808") are excited to announce their investment into JF Fitness of North America ("JF Fitness"), a leading Crunch Fitness ("Crunch") franchisee serving the Mid-Atlantic and Southeastern U.S.  Headquartered in Richmond, VA, and founded in 2014 by CEO John Freeland, JF Fitness operates 16 gyms across Virginia, Maryland and the Carolinas. In connection with Trive and 808's investment, JF Fitness acquired Team Roldan, a rapidly growing Crunch franchisee operating 8 gyms across Alabama, Georgia and South Carolina.

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