Digital Commerce Alliance Appoints Dan Currell CEO

HERNDON, Va.--(BUSINESS WIRE)--The Digital Commerce Alliance (DCA) today announced that Dan Currell has been named Chief Executive Officer. Currell will lead the global trade association in its mission to promote collaboration, education, and technology standards in the areas of digital commerce, card-linking, mobile wallets, and financial data.

"I am pleased to announce that Dan has joined DCA as CEO," said Silvio Tavares, DCA Founder and Chairman of the Board, as well as President and CEO of VantageScore. "Dan is a proven executive with a unique talent for leading collaboration among the world's largest companies. His deep knowledge of best practices combined with his regulatory and legal acumen are the exact qualities that DCA needs to advance to its next stage of growth."

Currell added: "My experiences leading DCA conferences and programming including webinars and podcasts have been excellent. The members' passion for the potential of digital commerce is inspiring, and the industry is at a pivotal moment of growth and opportunity. It is an honor to join the Alliance, particularly at this time."

The Digital Commerce Alliance includes digital commerce leaders such as Microsoft, Bank of America, Mastercard, Google, VantageScore, TransUnion, Rakuten and Cardlytics among others. While keeping DCA's commitment to "Trade for Good" at the center, Currell will prioritize groundbreaking research, insights, and news and leverage them to build industry-leading conferences, networking opportunities, and industry standards.

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"Dan brings a valuable perspective to the organization with his unique perspective and experience," said Neal Bernstein, Microsoft Senior Director and DCA Board Member. "I look forward to this new chapter as the organization continues to generate widespread interest and enthusiastic participation from leading companies across the ecosystem."

David Kristal, CEO of Augeo, Executive Chair of Figg, and DCA Board Member concurs: "Driving the future of commerce is what DCA is all about. Dan has the strategic know-how, people skills, and drive to take our organization—and our industry—to the next level."

Currell most recently served as an Executive with AdvanceLaw where he was Managing Director. Previously he was Deputy Undersecretary and Senior Advisor in the U.S. Department of Education where he worked on issues involving higher education and national security. He is currently a Fellow at the National Security Institute, has served as a Policy Fellow in the U.S. Senate, and continues to write and engage on issues of public policy. Earlier in his career, Currell was a Managing Director at a leading global membership-based research company Corporate Executive Board, now part of Gartner (NYSE: IT). Currell earned his J.D. from the University of Chicago Law School and his B.A. from Gustavus Adolphus College.

The Digital Commerce Alliance advances data-driven commerce by enabling innovative and measurable consumer experiences through standards, collaboration, and technologies including card-linking, financial data, and mobile wallets. DCA was created by the CardLinx Association (now the CardLinx Forum), the premier, multi-industry trade association founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. To learn more or become a member of DCA or its affiliate divisions, CardLinx Forum, Mobile Wallet Forum and Financial Data Forum, visit

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Nancy Joyce
Filed Under: Business

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